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Acura desperately needs the new NSX sports car. Having lacked a true halo model for a decade, following the cancellation of the first-generation NSX, this upscale brand from Honda has struggled with how best to communicate what Acura means and why Americans should pay more for a car or SUV wearing its silver caliper emblems.
The Acura NSX is hybrid-powered and has all-wheel-drive fitted as standard.
The high-tech cabin is fitting, given that the NSX is at the cutting edge of design and powertrain engineering.
Acura desperately needs the image boost that a sports car like the NSX can deliver.
Representative of the meticulous engineering that goes into every Acura, and as worn on the new NSX, those calipers signal the most sophisticated vehicle the brand has ever built, a twin-turbocharged, sport-hybrid, all-wheel-drive sports car wrapped in aluminum, carbon-fiber, and high-strength steel. Starting in 2016, the NSX once again defines Acura.
Based on what people actually buy, Cadillac is now a purveyor of SUVs, not luxury sedans. While the ATS and CTS are dynamic automobiles, and the overpriced ELR nevertheless provides an innovative alternative to traditional expressions of luxury, it is Escalade and SRX that sell in the greatest quantities.
The 2016 Cadillac CT6 made its official global debut earlier this year, during the 2015 New York Auto Show.
The CT6 is going to reside at the top of the Cadillac range.
Cadillac has paid extra attention to getting the interior layout and finish spot-on in the upcoming CT6.
Cadillac pivots with the new CT6. This luxury sports sedan introduces the company’s new naming convention for cars, refines Cadillac’s design language, debuts new powertrains (including a plug-in hybrid), and serves as the automaker’s first credible flagship car in decades.
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