Daimler is proud of its Mercedes-Benz S-class: The luxury sedan is not only a technology leader, it also outsells the Audi A8 and the BMW 7-series combined. What a contrast to the Maybach 57 and 62, which launched in 2002 and then languished largely unchanged for more than 10 years. Based on the W140 S-class, the Maybach was already somewhat outdated even when new. And its sales were a disappointment—which we know because the company unwisely revealed sales projections that the car ultimately missed by a margin roughly the size of the Grand Canyon.
In creating a hyperluxury sedan this time around, Daimler played it safe—and in the process it created a much better car. The new Mercedes-Maybach S600 is a Mercedes-Benz S600 with an extra 7.9 inches of wheelbase and an unprecedented level of equipment. It will cost just over half as much as the previous Maybach, which retailed for $379, 000 in 2013, although there will be an extensive options list to bring its price way up from the roughly $200, 000 base price.
Taken for a Ride
Even though the new Mercedes-Maybach S600 is shorter than the old Maybach 57, and thus far more maneuverable, it offers more room in the rear passenger compartment. The launch event for the press was designed so we could spend ample time back there, since this is how many customers will experience the car. Both rear seats recline like business-class seats on an aircraft, and together with extending footrests, they make it easy to work, watch a movie, or simply fall asleep. Daimler claims it offers the quietest rear passenger compartment of any car in production. We believe it. However, we also think that Daimler needs to take a hard look at the rear-seat entertainment system, which is slow and fiddly.
The changes to the exterior are rather more convincing. Aside from the extra length, the front and rear fascias are based on those of the standard S-class (which everyone foregoes in favor of the AMG package in the U.S.) but receive an extra dollop of chrome. The greenhouse is restyled with a rear-quarter window in the C-pillar, an almost Bentley-esque flourish. And there are exclusive colors and massive 20-inch bowl-shaped aluminum wheels that are not available on any other S-class.
Customers who miss the space of the old Maybach 62, fear not: At the Geneva auto show, Daimler will launch the Mercedes-Maybach S600 Pullman. But whether you go Pullman or not, the upper-luxury segment has just met its new technology leader—after all, it is based on the S-class, itself a technology leader.news in motion fintech start up be so good quotes medical appointments river nar england work in motion london startup you city vacation way developmental milestones chart 3-5 years developmental psychology textbook about city most entrepreneurs developmental coordination disorder dsm 5 self motivation techniques vietnam fintech gross motor developmental delay causes fintech insider fintech lab games development startup apple startup show list of cities in washington dc by population increased investment inspiration quotes pinterest code for startup fintech news feed person who starts a business everybody not happy for you quotes startup companies in chicago cities in california that start with b free downloadable inspirational words words vacations to go tours startup list vacation all entrepreneur workbook what city are 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